That is pretty much how he and some of the more well know speakers of the 'traditional' Islam movement are regarded. The young and educated Muslims in the west love them.
Because for all the razzle dazzle that is apparent to people who are no longer Muslim, they were the first - only? - ones who would come to you referencing Western philosophers, pop culture, great Sufis of the past, and the Sahaba, who spoke in the cadence and mannerisms we were familiar with, rather than struggling with the English language. It seems like when you're outside of the whole Islamic paradigm, then you can see how they really have no idea what they're talking about (like Mark 'Hamza Yusuf' Hanson on science, for example) and you see how they are as ridiculous as their ikhwan or Salafee counterparts.
Also, I'm not sure how this played out in the UK but in Canada and the US it was like a response to, a reaction against, an alternative to the Salafee movement that felt emotionally, spiritually, and mentally suffocating. I think because of this very emotional reaction to these guys, that is why they have gotten away with what they have for so long, whether it is the scandals of the Sufi shaykhs or simply the lack of real scholarship, the polemics of the other guys, the very high speaking fees and frills and extras they demand from congregations, etc.
and worst of all for me fail to answer the real issues and questions that were troubling me. They would mention the issues but cleverly avoid them or give a confusing answer that gave the illusion they had answered it - but they hadn't.
Yeah and a lot of them at the end of the day, when you're asking them the hard questions, are not ashamed to tell you just to follow the fatwa or the opinion and not question it. Just like the Salafees they criticise. Demanding the blind faith they claim has no place in the deen.